Looking to get sponsored?

Lauren gives you advice on how to find and land a sponsor

February 8, 2012
Looking to get sponsored?

First and foremost, thank you so much to M&F HERS for extending me the opportunity to write to all of you lovely ladies! I am incredibly honored and beyond excited! Let me briefly tell you a little bit about me. My name is Lauren Christine Frahn, and I am a nationally published fitness model, a sponsored athlete by Labrada Nutrition and I represent Labrada’s “Lean Body for Her” line as one of their spokes models. Speaking of sponsorships, without further ado, let’s get started on today’s topic! Drumroll please … (Insert drumroll – LOL) … you guessed it! Sponsorships … here we go!

For all of you beauties looking to get sponsored by one of the many wonderful supplement companies out there, while certain criteria may differ from company to company, there are standard things that you need to keep in mind when reaching out and promoting yourself.

The key here is self-promotion! Just as in a job interview, you want to be sure to present yourself in the best manner possible! Do your research on which companies you feel would be the best fit for you and be knowledgeable about the company and its product lines. If you want to represent the company, you should use their products! Makes sense, right?! I know that seems like an obvious statement to make, but it definitely requires emphasizing! Speaking of emphasizing …

Emphasize your personality! Make it clear why the company wants their logo on Y-O-U! Be cheerful, excited, positive and upbeat about what you have to offer! Highlight your skills; not just in terms of your work ethic and knowledge, but also in how you interact with others … being able to communicate well with others is key! You must be able to demonstrate that you have the ability to effectively promote the company to its consumers.

Now remember, even with all of these wonderful characteristics and traits, we are still in the fitness industry … make certain that you are also “walking your talk”... literally! You can know all that there is to know about everything that is fitness, but if you don’t keep yourself in great shape, (and I am not trying to be offensive whatsoever), it will make your chances of getting a sponsorship much more difficult. Keep in mind that your consistency in training speaks volumes about your dedication and motivation!

If you have a great story, for example that you transformed from “fat-to-fit”, share it! “Toot your own horn” about your success and be proud, girlie!

If you have won any competitions or awards, be sure to make mention of them, for this certainly helps! However, if you do not compete, and in touching on my previous point, I strongly suggest that you look like you do! In my case, I have only competed one time, just to prove to myself that I could do it, and I realized at that point that I was just not in love with the stage. However, I still train just as hard as if I did! In fact, I stay in the best shape that I can year-round, so as to always be ready for a shoot, requiring only about one to two weeks prep to get in front of the camera. Which brings me to my next recommendation ... I encourage you to get comfortable in front of the camera! If you have never done a photo shoot, I suggest scheduling one so that you have an idea as to what you will need to do in order to make yourself the most photogenic! Learn the poses that work best for you. This will also help greatly in terms of your confidence and self-esteem, which you are going to need to effectively portray. The added bonus? They are super fun!

Use the images that you create to build a portfolio! This is your visual resume! If you have enough, include around ten of your best images. If you do not have that many images, not to fear! Include what you have, but be sure that they have the “Wow factor”! Lead the portfolio with your two strongest images and use your next strongest image as the last picture. In this way, you enter with a “BANG!” and exit with a “BAM!”

When you make your contacts, make your mark! Whether it is via email, or in person at competitions and expos (which I recommend), stand out! With the help of your portfolio, your goal is to have them remember you! When all is said and done, be sure to follow through! Stay on the side of persistent versus pushy, but let the company know that you want this!!

Last, but very far from least, is to make sure that you do not get discouraged! Just because you do not get an offer from one company does not mean that you are not exactly what another one is looking for ~ Keep your chin up! Everything will work out … it always does. Best wishes in your pursuits, HERS girls! Get out there and make things happen!