Tweet Your Way Thin

Can your interactions on Twitter help you reach your weight loss goals? Research weighs in.

June 27, 2013

Breaking celebrity gossip and buzzworthy news aren’t the only things you’ll find on Twitter these days. According to a new study published in Translational Behavioral Medicine, you’ll find an abundance of weight-loss motivation, too. Researchers at the University of South Carolina found that the messages of support and accountability posted on Twitter made a difference in how well tweet-receivers were able to whittle their waistlines. Although the two groups in the study—one that tweeted and one that didn’t—lost the same amount of weight during the trial, those in the Twitter group who posted the most also lost the most.

> 75.4% Informational tweets (advice, sugges- tions, teaching)

„> 10.1% Emotional Support tweets (sympathy, encouragement, understanding)

> „7.4% Request for Support tweets (e.g., “help me!”)

> 6.4% Esteem Support tweets (compliments, validation)

„> LESS THAN 1% Network Support tweets (companions)

> „LESS THAN 1% Tangible Assistance tweets