Cash Cuts Cheating

How you pay for your groceries may actually influence how much impulse buying you do on cheat foods

August 7, 2012
Cash Cuts Cheating

How you pay for your groceries may actually influence how much impulse buying you do on cheat foods, according to research from Cornell University. The researchers looked at register receipts over a six-month period from a random sample of 1,000 loyal shoppers at a supermarket chain. The scientists studied what types of foods were purchased in 100 different food categories as well as the payment method. They reported in a 2011 issue of the Journal of Consumer Research that when shoppers used a credit or debit card, they made more impulse buys on “unhealthy” food products than when they used cash.